Functions of Public Relations
Number of pages:
4
ABSTRACT:
A 4 page research paper that discusses public relations (PR), which is an area of modern communication that is often confused with advertising or marketing. However, while similar, PR is distinctly different in its functions from either of these communications activities. This discussion looks first at what PR is and its functions, both from and organization and societal perspective. Then the discussion turns to an example of a PR campaign undertaken by a U.S. organization, in this case, the U.S. military. Bibliography lists 5 sources.
FILE NAME:
File: D0_khprmil.rtf
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